Table of Contents

• How Getty beams those incredible Olympic images ar …

• Tackling the problem of deepfakes

• Top Tickers

• LeBron James could end up a Celtics owner as Fenwa …

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How Getty beams those incredible Olympic images around the world within seconds

Inside Getty's Olympic photography tech

Photography giant Getty was relying on an array of technology, including private 5G networks, to ensure its images from the Paris Games reach media customers almost as soon as they happen. Getty's goal is that for key moments photos hit their wire in as little as 26 seconds from when they were taken — a feat that requires a tremendous combination of technology and human efficiency. Already during the games it has uploaded more than 350,000 pictures for media outlets to choose from.

• Editors at several clusters around the world are sent the photos.

• Almost none of the editing is being done in Paris, the first time Getty has gone fully remote with its Olympics editing.

• Instead, Getty has flown editors to three locations — London, Australia and the U.S. — so they can work beside one another, while also ensuring that multiple time zones are covered.

AI isn't yet playing a role for Getty at the Games, though Michael Heiman, VP of global sport for Getty can imagine it helping with the massive task of tagging and sorting through images. The agency has used AI to identify faces from a more narrow range of athletes, say for a professional soccer match or NBA game where all of the athletes are already well known.

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Tackling the problem of deepfakes

As artificial intelligence develops rapidly, so does the ability to create synthetic media. Swear CEO Jason Crawforth discusses how industry leaders are working to detect deepfakes.

Via Deloitte Insights Jason writers: „Detecting and penalizing harmful artificial content is important but fundamentally reactive. It can be hard for a person or business to recover their reputation in the court of public opinion once an image or video goes viral, even if it’s proven that the media was fabricated. That’s why authentication is another critical component.

In a world increasingly flooded with deepfakes, authenticating content is a powerful antidote. Even if a fake goes viral, definitively and immediately establishing the truth can protect reputations and help maintain trust.

As businesses face a rising tide of synthetic media—with implications for everything from election integrity to business reputation—those that prioritize authenticating their content will appear more credible to increasingly discerning digital audiences. By providing stakeholders with tools to verify the authenticity of the information they encounter, businesses can foster a culture of transparency. We expect this to transform not only how companies use technology but also how consumers interact with digital content.“

In general, facing this challenge requires a multifaceted approach that includes consumer education, government legislation, and forensic methods for detecting and flagging deepfakes.

Of course, we are also looking into the topic in order to be a point of contact for athletes and companies and to give them access to experts. A digital rights platform for athletes where brands can instantly discover, try, and pay for athletes’ digital assets to use in AI-enhanced video, audio, and image promotions would certainly be a smart solution for this. No travel. No legal hassle.

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LeBron James could end up a Celtics owner as Fenway Sports considers purchase

There is a chance the Celtics and Red Sox may soon have the same owner

According to Josh Kosman of the New York Post, Fenway Sports Group (FSG) and RedBird Capital are "seriously considering" pursuing the purchase of a majority stake in the Boston Celtics.

Fenway Sports Group's portfolio includes the Boston Red Sox, Liverpool FC, and the Pittsburgh Penguins. It's no secret that they would also like to purchase an NBA franchise.

While FSG, including LeBron James, a partner member of Fenway Sports Group, and RedBird Capital, are working to secure ownership of the NBA franchise that will soon reside in Las Vegas, the immediate availability of an iconic team in FSG's backyard could persuade them to shift their focus.

If they purchase a majority stake in the Celtics, James could not become an owner of the team while he's still playing. However, he could do so after he retires.

Boston Basketball Partners L.L.C., the franchise's primary shareholder, intends to sell a majority interest in the team in 2024 or early 2025, with the balance closing in 2028. They also expect Wyc Grousbeck to remain on board as the Governor of the Celtics until the second closing in 2028.

Even though the team basically makes no money, the defending NBA champions are seeking a record $6 billion price, sources said.

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As the curtains close on the Paris Olympics, the world has witnessed athletes at their highest and lowest—moments of triumph and heartbreak that will be etched in memory. Yet, for many athletes, the greatest challenge lies ahead: navigating the "post-Olympic blues," a phenomenon that can leave even the most celebrated competitors questioning their next steps.

Apolo Ohno, the USA’s most decorated winter Olympian, aptly describes this transition: "It has similarities to anyone that has been doing something for a very long time… They … felt like this is what they were made to do, they were good at it. And then at a snap of a finger, it’s no longer available and now they have to go and do something else." This sudden shift from the global spotlight to relative obscurity can be daunting.

As the athletes return home, the pressing question becomes, "What's next?" One answer also lies in how well they can leverage their Olympic success into long-term opportunities. With the LA Games on the horizon, athletes have a unique chance to capitalize on their newfound fame in a market primed for branding and marketing.

But success in this arena requires more than just a quick financial gain. Athletes must focus on sustainable partnerships and control their exposure to ensure lasting opportunities. It's about building a legacy, not just cashing in on the moment.

As we look forward to the next Olympics, it's a reminder that the games are not just about winning medals—they're about planning for life after the podium.

Have a good start into the coming week!

Irg

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